YouTube Making Ad Money Available to Viral Videos
Producing an online viral video may bring you notoriety, but can it bring you cash? In most cases, not at all, but that could soon change.
Google announced Tuesday that it would expand its YouTube partnership program (YPP) to include single viral videos. The YPP, which kicked off in December 2007, allows YouTube users to share in the revenue Google earns by selling ads against your video.
Until now, it was reserved for particular users whose videos regularly reached a wide audience. YouTube has occasionally extended the YPP to single videos (like "David after dentist") but will now have a more formal program to monetize individual videos.
"Now, when you upload a video to YouTube that accumulates lots of views, we may invite you to monetize that video and start earning revenue from it," YouTube wrote in a blog post. " If your video is eligible for monetization, you will receive an email and see an 'Enable Revenue Sharing' message next to your video on the watch page, as well as in other places in your account."
YouTube will examine number of views, the video's virality and compliance with the YouTube Terms of Service to see if your video deserves an invite