Monday, July 26, 2010

Lifelock CEO published SSN on billboards, claiming his is secured; Identity stolen 13 times and fined for false advertising

Some people might find this amusing. It is certainly ironic. However, it bears bad news for most of us and the following article just piles on the depressing: we aren't protected, and our identity has probably already been stolen but not used yet. Hackers broke to most financial and big online outlets where most of us store credit card information. I know my credit card was used by thieves - I can only hope to never have worse things happen to my identity. To be sure, I have no intention publishing my social security on a billboard...

Do Identity-Theft Protection Services Work?
at least 13 times. The controversy over LifeLock's advertising ultimately cost the company $12 million in fines.

Granted, most of us won't plaster our Social Security numbers all over billboards. But real threats exist out there, and it is important to protect your identity. Are online identity-protection services worth the cost? Can you trust them? Are there more-effective ways to protect your personal information without the services of a specialized company? We did some digging, and here’s what we found.


Worth reading the entire thing, an important link to be found is where you can get your credit reports for free:

Unlike the scammers with that annoying singing commercial on TV who have been known to sell your personal details down the line...


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